CREATING VALUE

Finding new business value

Busy with day-to-day operations, businesses often struggle to see what's ahead, how markets shape, industries evolve, and people's needs change. We map future trajectories to help businesses be the first movers when context changes, and to build business value where nobody else is looking.

01 SOURCES OF VALUE

Finding new opportunities to create business value

Global innovation monitoring

We track emerging trend clusters and extract value that can be applied to your industry and market.

Need diagnosing

We analyse the state of consumer needs and priorities, from worldwide developments to their local manifestations.

Value model development

We apply our expertise in product conceptualisation with client teams to develop new value propositions for products and services.

02 VALUE CREATION PROCESS

We turn opportunities into launch plans

01 Definition

Contextual analysis to define business challenges, goals, requirements, and audiences.

02 Research

Understanding where new value can be found within the category.

03 Direction

Developing strategic directions for targeted innovation.

04 Planning

Turning directions into tangible action plans for development.

03 OUR VALUE RESOURCES

See our thinking in action

View intelligence
Creating something new?

We help product teams and entrepreneurs conceptualise new products, services and business models from scratch.

Need to empower your team with new tools and inspiration?

We train diverse teams in how to find novel ways to create and deliver new value.

Want to understand the value forces shaping your industry?

We prepare bespoke research about emerging value models and opportunities to implement them in your industry.

Let us know what we could do for you